a year in review: 2014

How is it possible that all at once 2014 seemed to fly by, but last January somehow feels like 3 years ago instead of only one? Looking back it seems impossible that we fit in all the things that we did. But we did. I guess to say this past year was full, would be a bit of an understatement. But I'll say it anyway. This past year was full.

I recently reread my review of 2013 blog post and I felt surprisingly successful at how many of my goals I accomplished. I wanted to continue to grow the business and strengthen our brand. I did. I wanted us to continue to develop and hone our flower skills. We did. I wanted us to continue to design amazing weddings and events. We did. I wanted us to blog more. We definitely didn't, but 3 out 4 ain't so bad. 

Jordana and I agreed at the beginning of last year that we wanted to spend 2014 traveling and learning. So in April we took a roadtrip and drove to Virginia to go to the Flowerwild Workshop at Pippin Hill. It was an amazing and beautiful experience with a lot of take-aways and fun memories. We met some amazing new flower friends like Mallory Joyce (Mallory I hope our paths cross again soon!) and had our work photographed by Corbin GurkinI left feeling validated and encouraged. 

The summer was filled with a TON of gorgeous weddings. We said goodbye to one of our favourite people, Cara, who moved to Australia with her husband (we still miss you Princess Peach!) And welcomed a whole new slew of talented beauties from all over globe: Lauren, Meghan, Jenn and Lauren W. 

As the business grew and we took on more beautiful weddings, we quickly ran out of space to design them in. Our retail shop was taken hostage by buckets upon buckets of over spilling blooms. So we temporarily moved our retail outpost down the street and setup shop for the summer and the fall in Le Dolci, a sweet cake and cupcake bakery. We loved our little outpost there and were so grateful to our neighbors for hosting us when we couldn't fit in our own space.

In September we hosted the Fall Flower Retreat up north with When He Found Her. We had the most amazingly talented participants and I just can't wait to share all their incredible work (posting very soon!). 

The fall came and more travel. I was fortunate enough to make my way out to BC twice this year to work with my favourite wedding planner and dear friend Ashley of  Spread Love Events. My first trip, to work on a spectacular wedding on the Sunshine Coast with my foraging partner in crime, Tahnee from Celsia. My second trip out west, to attend and assist at the Joy Thigpen Workshop with Gucio Photography. More beauty. More learning. More take-aways. More special flower friends.

In November Jordana and I were invited to join The Nouveau Romantics team and we flew down to Texas to work on the biggest wedding either of us have ever been a part of. It was one of the craziest experiences I have had. To see how an event of that size comes together, was nothing shy of awe-inspiring. And nothing quite bonds you like the delirium of no sleep and working for 48 hours straight, so we now feel pretty tight with Melissa from Twigss Floral Studio ;) This wedding was one of our last of 2014 and I think it was an appropriate was to wrap up a crazy year!

In 2014 Jordana and I invested a lot of time and effort in becoming good designers. And we are good designers, in fact I think we're great ones. But now I want to be a good business owner, in fact I want to be a great one. Lately, instead of flower books and design blogs I find myself  devouring business books and listening to entrepreneur-focused Podcasts. I can't seem to learn enough, fast enough. As the business grew this year, it grew bigger than me and faster than me and sometimes even without me. Somehow uncertainty creeped in. At times I wasn't sure if I knew what move to make next or what was the right decision for Sweet Woodruff. It was the first time I had experienced doubt while running my business. 

So, if 2014 was a year of travel, exploration and honing our creative skills, my hope for 2015 is that it is a year of developing my business skills, and growing Sweet Woodruff in smart and manageable way. 2015 has big BIG changes on the horizon (more to come on those!) and I am doing my best to feel excited about them. Time moves us forward.

Photos by: Corbin GurkinWhen He Found Her, Tara McMullen, Vicky Starz, Heidi Lau Photography, Katya Leclerc, Rebecca Wood 



We're back! 

Now that our busy wedding season is over we are so excited to be back home in our shop at 889 Dundas Street West!

We are so grateful to our neighbors at Le Dolci for generously opening up their store and sharing their space with us this summer while we were too cramped in our studio with big beautiful weddings (check out the craziness of this photo from the summer!)

We are going to miss the lovely ladies at Le Dolci, but we are so excited to be back home for the holidays! And even more excited to open our studio again for regular business.

Thanks to everyone who visited us at our pop-up location! It was a huge success and we loved seeing all of you there.


grand opening! sweet woodruff at le dolci

We are so thrilled to officially announce our NEW partnership with Le Dolci, a Toronto Bakery located right across the street from Trinity Bellwoods Park! 

And we couldn't be more excited to share the news about our new Flower Shop & Bakery opening this weekend, Saturday September 6th & 7th. Becasue really, what's sweeter than being able to get cupcakes and fresh blooms under one roof!??

Our new Satellite Flower Shop is located at 1006 Dundas Street West (just a couple blocks down the street from our original shop). This new satellite location will become our primary site to serve all of you, our lovely retail customers, while our 889 Dundas location will become our new Wedding & Event Studio. 

We hope you'll be able to join us this weekend to celebrate our new collaboration and pretty new shop... oh and eat some cake too!


katie & randy | spread love events

It is always such a pleasure to get to work with Spread Love Events... on either coast. This is cute wedding happened to be here on our coast, last year in Ontario. And was featured today on Style Me Pretty

Photography: Rebecca Amber Photography
Event Design : Spread Love Events 
Floral Design: Sweet Woodruff 
Caterer: 10 Tation 
Decor Rentals : Spread Love Events 
Rentals : Contemporary Furniture Rentals 
Second Shooter (Photography): Robyn Penn, Maui Maka Photography
 Stationary & Day-of Signage: Spread Love Events 
Venue: Private Residence 
Vintage Rentals : Marvelle 
Wedding Planner : One Fine Day