3.21.2014

emily & jared | when he found her


I am absolutely head over heels for When He Found Her. Reid's photography is gorgeous. He shot Emily & Jared's wedding last summer - and when Emily sent me a few sneak peeks I was smitten! 

Can't wait for a fun collaboration we have in the works with Reid this spring. Yes! Spring! Can't wait for that either... 

2.24.2014

ashley & adam | jamieson dean photography


The spring feels so close now, it's nice to daydream of all our beautiful summer weddings on these last cold winter days. 

We had such a busy weekend leading up to this wedding, but by the time we got to set-up Ashley & Adam's wedding at the Tamahaac Club in Ancaster, it was almost blissful. We were up early to drive to Ancaster, but we packed a little car picnic of chocolate croissants and drove with the windows open. When we got there we sat outside in the grass on the most glorious sunny summer day and tied olive swags for the ceremony. It was an incredibly beautiful setting. This was definitely a pretty one and I'm happy to finally be able to share it.

Photography by Jamieson Dean  

2.10.2014

mai lin | visky straz photography



This past winter we started carrying Mai Lin handmade bracelets and necklaces by talented Toronto jewelry designer,  Marlissa Flint.  Her line is just the sweetest - and make perfect gift for Valentine's day.

Each bracelet is handmade with 100% silk and with sterling silver, 24 karat gold plated or freshwater pearl beads.

Pick one up for your sweetheart this week! 

Bracelets from $20 each



2.03.2014

valentine's 2014 | vicky starz photography


Valentine's Day is right around the corner!

Treat your sweetheart to some beautiful fresh blooms arranged in Sweet Woodruff’s signature romantic garden-inspired style. Choose between a variety of sizes, colour palettes and price ranges: 

Mini Julep Cup Arrangement $40
Small/Medium Arrangement $70
Medium Arrangement $100
Large Arrangements in Mercury Glass Vase $150

Call us at the shop to place your order:
416.362.8883

Perfect Valentine's Day colour palettes:

Elegant White & Green 
For your valentine who is 
both classy and 
sophisticated

Pretty & Pink
For the true 
romantic

Sweet Peach & Blush 
For the stylish girl who loves
all the latest trends and   
fashions

Sexy Rich Reds & Purples 
For the traditionalist who wants 
to see some sexy red blooms on
Valentine’s Day

Photography by the most ridiculously talented Vicky Starz

1.27.2014

a year in review: 2013


Well, seeing as it's almost February now, I thought I should probably get my review of 2013 up... before somehow it becomes 2015! 

I have been reflecting a lot lately, on the past year, the work we've done and the work I want to do. I loved 2013. It was a good year. My business turned 3, and we celebrated our 1-year anniversary in our sweet little shop. 2013 finally felt like the business was really starting to take shape, and grow into something real and sustainable. It took me three years for me to be able to say that. 

2013 took us through the craziest, and I mean craziest, wedding season yet. Power-outages, cooler disasters, 5-wedding-weekends, 6-hour drives, flower boxes stacked floor to ceiling (literally floor to ceiling). I don't know that I slept from May to October (not literally May to October). But we produced some of the work that I'm most proud of to date. 

Last year was also a pretty amazing year for publicity, for which I feel incredibly blessed for. We saw our work in House & Home Magazine, Martha Stewart Weddings, Flare Magazine, Weddingbells Magazine, Global TV, Ruffled and Style Me Pretty.

In 2013 our summer team grew exponentially. And I got to work with some very talented people, both summer staff and awesome freelancers. But it was my core team that really held everything together. 

Jordana, our talented head designer, was a superstar. I think we spent so much time together this past summer, that she can now actually read my mind. Not only is she outrageously talented, but her maturity, passion and optimism inspires me on a daily basis. 

In the fall we welcomed the lovely Cara to our team, a natural talent with the sweetest heart. I just love how excited and eager she is to learn and fearlessly try new things. I can't wait to see what this year has in store for her.

Going forward in to this new(ish) year I feel inspired and excited. I want to continue to grow the business and strengthen our brand. I want to continue to develop and hone my flower skills. I want to blog more (but I think I said that last year). I want to continue to design amazing weddings and events... so I can't wait for our 2014 weddings. 

it's going to be a good year. 

2013 photo collage photographers:
Christine Lim
Karolina Kuras
Rebecca Amber
Rebecca Wood
Sophia Banks
Tara McMullen
Vicky Starz
Young Hearts 

12.24.2013

homes for the holidays | michelle peek photography


This year I participated in a Charity Home Tour called Homes For The Holidays, with proceeds going to the The Markham Stouffville Hospital Foundation and Varley-McKay Art Foundation of Markham and .

The fundraiser invites designers to decorate a home for Christmas, which people can then come and tour for inspiration to decorate their own homes.

I loved getting in to the festive spirit and filling this home with natural inspired elements. Some of my favourite pieces were the personalized linen calligraphy napkins and large calligraphy poster board that I commissioned the talented Lisa from Post Calligraphy. We also had adorable prints from SS Print shop scattered all over the house.

The tour also gave me a chance to connect with an old friend, now talented photographer Michelle Peek, who came and snapped up some beautiful shots for me.